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August 7, 2026 · 6 min read
The Schema Markup That Actually Matters
Schema.org has hundreds of types. A small business needs about five. Which earn their keep, which stopped working, and the mistake that breaks them all.
Read articleAugust 6, 2026 · 6 min read
Six Google Business Profile Mistakes That Cost You Local Customers
The profile fields are not equally weighted, and one popular tactic gets listings suspended. What actually moves local ranking, in the order it matters.
Read articleAugust 5, 2026 · 7 min read
How to Get Found in AI Search
Customers now ask ChatGPT and Claude what they used to type into Google. What makes a business show up in the answer, and what is sold as a shortcut.
Read articleAugust 4, 2026 · 6 min read
There Is No Such Thing as an AI Backlink
Getting cited by Claude or ChatGPT is worth chasing. It isn't a backlink, and anyone selling you one is selling something that doesn't exist.
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