Analytics

5 articles on Analytics, written from work we shipped.

October 12, 2026 · 7 min read
Missing Calls? Whether an AI Receptionist Is Worth It, and the Rules in Canada
For trades and law firms a missed call is often a lost job. Count yours first, then weigh up voicemail, text-back, answering services and AI receptionists, and the Canadian rules on recording and texting.
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September 24, 2026 · 8 min read
Google Ads Getting Clicks but No Leads? What to Check First
Paid clicks but no calls or enquiries? Check Google Ads tracking, search terms, locations and landing pages before increasing your budget.
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September 21, 2026 · 10 min read
Your Website Gets Traffic and Nobody Calls: Where the Leads Leak
Visits with no enquiries is six different problems wearing the same shirt. The arithmetic that tells you whether it's a conversion problem at all, then the leaks in the order we find them.
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September 16, 2026 · 11 min read
What Google Ads Management Costs in Ontario
Percent of spend, flat fee or hybrid: what each costs in the GTA, the minimum budget worth starting with by business type, and what free management is.
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August 16, 2026 · 8 min read
How to Actually Measure AI Search Traffic
GA4 added an AI Assistant channel and Search Console a generative AI report. Both still miss most of it. What each counts, and what to report instead.
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