Analytics
3 articles on Analytics, written from work we shipped.
September 21, 2026 · 10 min read
Your Website Gets Traffic and Nobody Calls: Where the Leads Leak
Visits with no enquiries is six different problems wearing the same shirt. The arithmetic that tells you whether it's a conversion problem at all, then the leaks in the order we find them.
Read articleSeptember 16, 2026 · 11 min read
What Google Ads Management Costs in Ontario
Percent of spend, flat fee or hybrid: what each costs in the GTA, the minimum budget worth starting with by business type, and what free management is.
Read articleAugust 16, 2026 · 8 min read
How to Actually Measure AI Search Traffic
GA4 added an AI Assistant channel and Search Console a generative AI report. Both still miss most of it. What each counts, and what to report instead.
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