Paid Media

11 articles on Paid Media, written from work we shipped.

October 21, 2026 · 12 min read
Digital Marketing for Churches: Google Ad Grants, Websites, Livestreams and Giving
A practical guide for Ontario churches of every tradition: Google Business Profile, a website volunteers can update, the US$10,000 Google Ad Grant, Facebook ad rules, CASL, online giving and livestream licences, and where GrowMint can help.
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October 18, 2026 · 10 min read
How Much Should a Small Business Spend on Facebook and Instagram Ads?
Meta lets you start with a few dollars a day, but that's not the budget that gets results. How to work out yours from what a customer is worth, what GTA leads cost, and when to skip Meta.
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October 15, 2026 · 7 min read
The Homeowner Got Three Furnace Quotes and Yours Lost
Most lost furnace and AC quotes aren't lost on price. They're lost on speed, on a quote the homeowner can't compare, and on a sales visit that feels like the door-to-door pitch Ontario banned. What to fix, and the rules to know.
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October 12, 2026 · 7 min read
Are HomeStars, Angi and Bark Leads Worth It? Work Out Your Cost Per Job First
The price of a lead doesn't tell you much. For painters, renovators and other trades, the number to look at is what each booked job costs you, including time spent quoting.
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October 12, 2026 · 7 min read
Missing Calls? Whether an AI Receptionist Is Worth It, and the Rules in Canada
For trades and law firms a missed call is often a lost job. Count yours first, then weigh up voicemail, text-back, answering services and AI receptionists, and the Canadian rules on recording and texting.
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September 27, 2026 · 8 min read
Are Google Local Services Ads Worth It? A Canadian Owner's Guide
How Google Local Services Ads charge per lead, what the new Google Verified badge means, and how to work out whether the leads are affordable before you sign up.
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September 24, 2026 · 8 min read
Google Ads Getting Clicks but No Leads? What to Check First
Paid clicks but no calls or enquiries? Check Google Ads tracking, search terms, locations and landing pages before increasing your budget.
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September 24, 2026 · 7 min read
SEO vs Google Ads for Small Businesses: Which Should You Start With?
Compare SEO and Google Ads for a GTA service business. Choose by timing, budget, lead quality and the cost of winning a customer.
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September 17, 2026 · 11 min read
How to Choose a Digital Marketing Agency in the GTA
Twelve questions to ask any agency, what good and bad answers sound like, how to check proof, the contract terms that matter, and when not to hire one.
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September 16, 2026 · 11 min read
What Google Ads Management Costs in Ontario
Percent of spend, flat fee or hybrid: what each costs in the GTA, the minimum budget worth starting with by business type, and what free management is.
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August 25, 2026 · 5 min read
What Are ChatGPT Ads, and Should You Run One?
OpenAI now sells advertising inside ChatGPT. What the placement looks like, who sees it, how targeting works without keywords, and whether to test one.
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