Google Business Profile
6 articles on Google Business Profile, written from work we shipped.
September 21, 2026 · 10 min read
How to Get Google Reviews, and What to Do When a Bad One Lands
Reviews are the highest-leverage free thing a local business owns, and a lot of the usual advice about getting them will quietly get them filtered. What to ask, when, and what's actually removable.
Read articleSeptember 14, 2026 · 5 min read
Who Owns the Order Button on Your Google Listing
A third-party provider can put its ordering link on your Business Profile automatically. On a customer who searched your restaurant by name, that's a 20 to 30 percent introduction fee.
Read articleSeptember 4, 2026 · 6 min read
Your Clinic Website Can't Use Testimonials. Here's What Works Instead
Most Ontario health colleges prohibit testimonials in a practitioner's advertising, and a website is advertising. What the rule covers, and what to do instead.
Read articleAugust 29, 2026 · 7 min read
In Google's AI Mode, the Most-Cited Source Is Google
AI Mode became the default search experience in May. For a local question, the page it quotes is usually your Google profile rather than your website.
Read articleAugust 26, 2026 · 7 min read
Why Your Mississauga Business Doesn't Show Up in Toronto Searches
Distance is a local ranking factor and you cannot optimise it away. What a Mississauga address can and cannot win in Toronto, and the three fixes that backfire.
Read articleAugust 6, 2026 · 6 min read
Six Google Business Profile Mistakes That Cost You Local Customers
The profile fields are not equally weighted, and one popular tactic gets listings suspended. What actually moves local ranking, in the order it matters.
Read article