Local SEO
11 articles on Local SEO, written from work we shipped.
September 21, 2026 · 10 min read
How to Get Google Reviews, and What to Do When a Bad One Lands
Reviews are the highest-leverage free thing a local business owns, and a lot of the usual advice about getting them will quietly get them filtered. What to ask, when, and what's actually removable.
Read articleSeptember 19, 2026 · 11 min read
Why Your Website Isn't Showing Up on Google, and How to Check in Ten Minutes
A page has to pass four gates before it can rank: found, crawled, indexed, ranked. How to check which one yours is stuck at, with our own site's numbers as the example.
Read articleSeptember 14, 2026 · 5 min read
Who Owns the Order Button on Your Google Listing
A third-party provider can put its ordering link on your Business Profile automatically. On a customer who searched your restaurant by name, that's a 20 to 30 percent introduction fee.
Read articleSeptember 11, 2026 · 6 min read
Does ChatGPT Recommend Your Clinic? Check in Twenty Minutes
Ten prompts, two settings, one spreadsheet. How we find out whether an AI assistant names a local business, and which of two very different problems it has.
Read articleSeptember 9, 2026 · 5 min read
What You Can and Can't Put on a Sold Listings Page in Ontario
Sold listings are the one thing on an agent's site no portal can syndicate. They're also governed by a written-consent rule most templates were never built to handle.
Read articleSeptember 4, 2026 · 6 min read
Your Clinic Website Can't Use Testimonials. Here's What Works Instead
Most Ontario health colleges prohibit testimonials in a practitioner's advertising, and a website is advertising. What the rule covers, and what to do instead.
Read articleSeptember 2, 2026 · 5 min read
Your HVAC Phone Only Rings When It's Cold
Search work takes weeks to land and a cold snap arrives in a morning. What an HVAC company should publish in the shoulder season, starting with the rebate page.
Read articleAugust 29, 2026 · 7 min read
In Google's AI Mode, the Most-Cited Source Is Google
AI Mode became the default search experience in May. For a local question, the page it quotes is usually your Google profile rather than your website.
Read articleAugust 26, 2026 · 7 min read
Why Your Mississauga Business Doesn't Show Up in Toronto Searches
Distance is a local ranking factor and you cannot optimise it away. What a Mississauga address can and cannot win in Toronto, and the three fixes that backfire.
Read articleAugust 16, 2026 · 8 min read
How AI Decides Which Local Business to Recommend
45% of consumers asked an AI for a local recommendation last year, up from 6%. What these systems can see, and what the thresholds people quote are worth.
Read articleAugust 6, 2026 · 6 min read
Six Google Business Profile Mistakes That Cost You Local Customers
The profile fields are not equally weighted, and one popular tactic gets listings suspended. What actually moves local ranking, in the order it matters.
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