Web Design
12 articles on Web Design, written from work we shipped.
September 21, 2026 · 10 min read
Your Website Gets Traffic and Nobody Calls: Where the Leads Leak
Visits with no enquiries is six different problems wearing the same shirt. The arithmetic that tells you whether it's a conversion problem at all, then the leaks in the order we find them.
Read articleSeptember 18, 2026 · 9 min read
How Long a Business Website Takes to Build, and What Slows It Down
Realistic timelines for a template site, a custom build, a store and a web app, which phase waits on whom, and the delays that stretch all of them.
Read articleSeptember 17, 2026 · 11 min read
How to Choose a Digital Marketing Agency in the GTA
Twelve questions to ask any agency, what good and bad answers sound like, how to check proof, the contract terms that matter, and when not to hire one.
Read articleSeptember 16, 2026 · 11 min read
Agency, Freelancer or DIY: Who Should Build Your Business Website
Three ways to get a business website, and each is the right call for somebody. Cost, speed, risk, ownership, and what year two looks like for each.
Read articleSeptember 14, 2026 · 5 min read
Who Owns the Order Button on Your Google Listing
A third-party provider can put its ordering link on your Business Profile automatically. On a customer who searched your restaurant by name, that's a 20 to 30 percent introduction fee.
Read articleSeptember 9, 2026 · 5 min read
What You Can and Can't Put on a Sold Listings Page in Ontario
Sold listings are the one thing on an agent's site no portal can syndicate. They're also governed by a written-consent rule most templates were never built to handle.
Read articleSeptember 8, 2026 · 7 min read
Why Your Law Firm Only Ranks for Its Own Name
Nobody searches for a law firm. They search the problem. Why one practice-areas page can't rank for twelve matters, and what the Law Society lets you say.
Read articleSeptember 4, 2026 · 6 min read
Your Clinic Website Can't Use Testimonials. Here's What Works Instead
Most Ontario health colleges prohibit testimonials in a practitioner's advertising, and a website is advertising. What the rule covers, and what to do instead.
Read articleSeptember 2, 2026 · 5 min read
Your HVAC Phone Only Rings When It's Cold
Search work takes weeks to land and a cold snap arrives in a morning. What an HVAC company should publish in the shoulder season, starting with the rebate page.
Read articleAugust 30, 2026 · 7 min read
What a Business Website Actually Costs in the GTA
The same five-page site is quoted at $1,200 and at $15,000 in the same city. What separates them, what the quote leaves out, and what to ask before signing.
Read articleAugust 27, 2026 · 6 min read
If Your Filters Aren't URLs, Nobody Can Find Them
Filtering by brand, price or category usually changes the page without changing the address. That leaves one indexable page for every combination people search.
Read articleAugust 27, 2026 · 6 min read
Next.js or WordPress: The Comparison Nobody Runs Honestly
The feature tables compare the wrong things. What actually separates the two is the request path, the plugin surface, and who edits the site on a Tuesday.
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