SEO
25 articles on SEO, written from work we shipped.
October 29, 2026 · 8 min read
We Wrote 12 Questions to Ask Any GTA Marketing Agency. Here Are Our Own Answers
Last month we published the questions every business should ask a marketing agency before hiring one. It's only fair to answer them ourselves, with names, how we quote, live work, a project we got wrong, and the clients we'd turn away.
Read articleOctober 26, 2026 · 10 min read
Running Velvéa: What the First Month of an Online Gift Shop Actually Involved
50 orders and more than 600 Google search clicks in the first month, on a brand-new domain. Fourteen gift guides, a Diwali collection, shipping repriced from real courier quotes, a custom-basket service nobody planned, and the gaps that only show up once the store is open. What running the store has involved since launch.
Read articleOctober 12, 2026 · 7 min read
Hit With Fake One-Star Reviews and a Demand for Money? What to Do Today
A burst of fake one-star Google reviews followed by a WhatsApp message offering to remove them for a fee is extortion. Don't pay it. This is how to report it and what to do while you wait.
Read articleOctober 7, 2026 · 7 min read
Google Business Profile Suspended? How to Get It Back
A suspended profile is fixed by finding the actual violation, correcting it, and filing one appeal with documents that match. What to check, what to send, and what makes it worse.
Read articleOctober 7, 2026 · 7 min read
Your Web Developer Won't Hand Over Your Website. What You Can Actually Get Back
Your domain, hosting, site files and Google accounts each come back a different way, and one of them matters far more than the rest. What to check first, what to ask for, and when to escalate.
Read articleOctober 4, 2026 · 10 min read
How We Launched Velvéa: An Online Gift Shop With No Reviews and No History
What it took to open a brand-new gift basket store in the GTA: product pages that answer a gift buyer's four questions, a page for every delivery city, French done properly and nothing on the site that isn't true.
Read articleSeptember 24, 2026 · 7 min read
SEO vs Google Ads for Small Businesses: Which Should You Start With?
Compare SEO and Google Ads for a GTA service business. Choose by timing, budget, lead quality and the cost of winning a customer.
Read articleSeptember 21, 2026 · 10 min read
How to Get Google Reviews, and What to Do When a Bad One Lands
Reviews are the highest-leverage free thing a local business owns, and a lot of the usual advice about getting them will quietly get them filtered. What to ask, when, and what's actually removable.
Read articleSeptember 19, 2026 · 11 min read
Why Your Website Isn't Showing Up on Google, and How to Check in Ten Minutes
A page has to pass four gates before it can rank: found, crawled, indexed, ranked. How to check which one yours is stuck at, with our own site's numbers as the example.
Read articleSeptember 18, 2026 · 9 min read
How Long a Business Website Takes to Build, and What Slows It Down
Realistic timelines for a template site, a custom build, a store and a web app, which phase waits on whom, and the delays that stretch all of them.
Read articleSeptember 17, 2026 · 11 min read
How to Choose a Digital Marketing Agency in the GTA
Twelve questions to ask any agency, what good and bad answers sound like, how to check proof, the contract terms that matter, and when not to hire one.
Read articleSeptember 15, 2026 · 10 min read
What SEO Actually Costs in Mississauga and the GTA
Monthly SEO in the GTA runs from $300 to $10,000. What each band buys, why quotes differ, what the price leaves out, and when you shouldn't buy it yet.
Read articleSeptember 9, 2026 · 5 min read
What You Can and Can't Put on a Sold Listings Page in Ontario
Sold listings are the one thing on an agent's site no portal can syndicate. They're also governed by a written-consent rule most templates were never built to handle.
Read articleSeptember 8, 2026 · 7 min read
Why Your Law Firm Only Ranks for Its Own Name
Nobody searches for a law firm. They search the problem. Why one practice-areas page can't rank for twelve matters, and what the Law Society lets you say.
Read articleSeptember 2, 2026 · 5 min read
Your HVAC Phone Only Rings When It's Cold
Search work takes weeks to land and a cold snap arrives in a morning. What an HVAC company should publish in the shoulder season, starting with the rebate page.
Read articleAugust 27, 2026 · 6 min read
If Your Filters Aren't URLs, Nobody Can Find Them
Filtering by brand, price or category usually changes the page without changing the address. That leaves one indexable page for every combination people search.
Read articleAugust 27, 2026 · 6 min read
How to Redesign a Website Without Losing Your SEO Rankings
The traffic drop after a redesign is not Google punishing you for changing. It is four decisions made before launch, and all four are fixable in advance.
Read articleAugust 26, 2026 · 7 min read
Why Your Mississauga Business Doesn't Show Up in Toronto Searches
Distance is a local ranking factor and you cannot optimise it away. What a Mississauga address can and cannot win in Toronto, and the three fixes that backfire.
Read articleAugust 16, 2026 · 8 min read
How to Actually Measure AI Search Traffic
GA4 added an AI Assistant channel and Search Console a generative AI report. Both still miss most of it. What each counts, and what to report instead.
Read articleAugust 9, 2026 · 6 min read
Can AI Crawlers Actually Read Your Website?
Most AI crawlers do not run JavaScript. If your content appears on click, hover, or scroll, they may see an empty page. How to check yours in a minute.
Read articleAugust 8, 2026 · 5 min read
What Is llms.txt, and Do You Need One?
A plain-text file telling AI models what your site is and what each page covers. Support is uneven and the upside unproven, but here is what goes in it.
Read articleAugust 7, 2026 · 6 min read
The Schema Markup That Actually Matters
Schema.org has hundreds of types. A small business needs about five. Which earn their keep, which stopped working, and the mistake that breaks them all.
Read articleAugust 6, 2026 · 6 min read
Six Google Business Profile Mistakes That Cost You Local Customers
The profile fields are not equally weighted, and one popular tactic gets listings suspended. What actually moves local ranking, in the order it matters.
Read articleAugust 5, 2026 · 7 min read
How to Get Found in AI Search
Customers now ask ChatGPT and Claude what they used to type into Google. What makes a business show up in the answer, and what is sold as a shortcut.
Read articleAugust 4, 2026 · 6 min read
There Is No Such Thing as an AI Backlink
Getting cited by Claude or ChatGPT is worth chasing. It isn't a backlink, and anyone selling you one is selling something that doesn't exist.
Read article
Browse other topics
- All articles
- SEO
- Local SEO
- Web Design
- Web Development
- AI SEO
- Google Business Profile
- Costs
- Paid Media
- Analytics
- Generative Engine Optimization
- E-Commerce
- Small Business
- App Development
- ChatGPT Ads
- Churches & Nonprofits
- Digital Marketing
- llms.txt
- Website Redesign
- Accessibility
- Backlinks
- Conversion
- Game Development
- Performance
- Structured Data