SEO
18 articles on SEO, written from work we shipped.
September 21, 2026 · 10 min read
How to Get Google Reviews, and What to Do When a Bad One Lands
Reviews are the highest-leverage free thing a local business owns, and a lot of the usual advice about getting them will quietly get them filtered. What to ask, when, and what's actually removable.
Read articleSeptember 19, 2026 · 11 min read
Why Your Website Isn't Showing Up on Google, and How to Check in Ten Minutes
A page has to pass four gates before it can rank: found, crawled, indexed, ranked. How to check which one yours is stuck at, with our own site's numbers as the example.
Read articleSeptember 18, 2026 · 9 min read
How Long a Business Website Takes to Build, and What Slows It Down
Realistic timelines for a template site, a custom build, a store and a web app, which phase waits on whom, and the delays that stretch all of them.
Read articleSeptember 17, 2026 · 11 min read
How to Choose a Digital Marketing Agency in the GTA
Twelve questions to ask any agency, what good and bad answers sound like, how to check proof, the contract terms that matter, and when not to hire one.
Read articleSeptember 15, 2026 · 11 min read
What SEO Actually Costs in Mississauga and the GTA
Monthly SEO in the GTA runs from $300 to $10,000. What each band buys, why quotes differ, what the price leaves out, and when you shouldn't buy it yet.
Read articleSeptember 9, 2026 · 5 min read
What You Can and Can't Put on a Sold Listings Page in Ontario
Sold listings are the one thing on an agent's site no portal can syndicate. They're also governed by a written-consent rule most templates were never built to handle.
Read articleSeptember 8, 2026 · 7 min read
Why Your Law Firm Only Ranks for Its Own Name
Nobody searches for a law firm. They search the problem. Why one practice-areas page can't rank for twelve matters, and what the Law Society lets you say.
Read articleSeptember 2, 2026 · 5 min read
Your HVAC Phone Only Rings When It's Cold
Search work takes weeks to land and a cold snap arrives in a morning. What an HVAC company should publish in the shoulder season, starting with the rebate page.
Read articleAugust 27, 2026 · 6 min read
If Your Filters Aren't URLs, Nobody Can Find Them
Filtering by brand, price or category usually changes the page without changing the address. That leaves one indexable page for every combination people search.
Read articleAugust 27, 2026 · 6 min read
How to Redesign a Website Without Losing Your SEO Rankings
The traffic drop after a redesign is not Google punishing you for changing. It is four decisions made before launch, and all four are fixable in advance.
Read articleAugust 26, 2026 · 7 min read
Why Your Mississauga Business Doesn't Show Up in Toronto Searches
Distance is a local ranking factor and you cannot optimise it away. What a Mississauga address can and cannot win in Toronto, and the three fixes that backfire.
Read articleAugust 16, 2026 · 8 min read
How to Actually Measure AI Search Traffic
GA4 added an AI Assistant channel and Search Console a generative AI report. Both still miss most of it. What each counts, and what to report instead.
Read articleAugust 9, 2026 · 6 min read
Can AI Crawlers Actually Read Your Website?
Most AI crawlers do not run JavaScript. If your content appears on click, hover, or scroll, they may see an empty page. How to check yours in a minute.
Read articleAugust 8, 2026 · 5 min read
What Is llms.txt, and Do You Need One?
A plain-text file telling AI models what your site is and what each page covers. Support is uneven and the upside unproven, but here is what goes in it.
Read articleAugust 7, 2026 · 6 min read
The Schema Markup That Actually Matters
Schema.org has hundreds of types. A small business needs about five. Which earn their keep, which stopped working, and the mistake that breaks them all.
Read articleAugust 6, 2026 · 6 min read
Six Google Business Profile Mistakes That Cost You Local Customers
The profile fields are not equally weighted, and one popular tactic gets listings suspended. What actually moves local ranking, in the order it matters.
Read articleAugust 5, 2026 · 7 min read
How to Get Found in AI Search
Customers now ask ChatGPT and Claude what they used to type into Google. What makes a business show up in the answer, and what is sold as a shortcut.
Read articleAugust 4, 2026 · 6 min read
There Is No Such Thing as an AI Backlink
Getting cited by Claude or ChatGPT is worth chasing. It isn't a backlink, and anyone selling you one is selling something that doesn't exist.
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