Content and Email
Two halves of the same engine. Content earns the attention: articles built around real buying questions, written to rank in Google and to be quoted by AI assistants, plus the social and campaign copy that carries the same message across the rest of your channels. Email keeps it: the newsletter, the sequences, and the follow-up that turn a visitor who was not ready into a customer three months later. Publishing without capturing the audience means paying to reach the same people twice, which is exactly why the two belong together.
Scoped to you
From $450 a month
Monthly work from $450, fixed-scope projects from $1,499, and builds quoted individually. Tell us what you need and you'll have scope, timeline, and the full number back within 24 hours, before any work begins.
Who it's for
- Businesses whose blog was abandoned after four posts
- Companies with traffic that arrives once and never comes back
- Anyone sitting on a list they have not emailed in a year
- Businesses in categories where buyers research for weeks before they enquire
What's included
- Content strategy built on the questions your buyers actually search and ask
- Article writing and editing in your voice, structured to rank and to be cited
- Social-ready copy, so each piece works across your channels and not only on the blog
- Email capture built into the site: lead magnets, newsletter signup, gated resources
- Newsletter design, writing, and send management
- Automated sequences: welcome, nurture, re-engagement, and post-enquiry follow-up
- List segmentation, hygiene, and deliverability setup (SPF, DKIM, DMARC)
- Monthly reporting on traffic, subscribers, opens, clicks, and enquiries
Our approach
- 01
Plan
A content calendar and email map built from real buyer questions, not from a topic generator.
- 02
Produce
Articles and emails written, edited, and scheduled on a rhythm that can actually be sustained.
- 03
Capture
Signup paths added where readers already are, so traffic turns into an audience you own.
- 04
Measure
Monthly reporting on what got read, what got opened, and what produced an enquiry.
What to expect
A publishing rhythm that holds instead of stopping after a month
Articles that rank for buying questions and get quoted by AI assistants
An email list you own outright, which no algorithm can take away from you
Repeat revenue from people who already know who you are
Content & Email questions we get asked
How often do I need to publish to see results?
Consistency beats volume, and a rhythm you can hold beats a burst you can't. One genuinely useful article a week, sustained for a year, outperforms twelve published in January and nothing after. The reason is partly that search rewards a site that keeps being updated, and partly that the compounding only happens if there's something to compound. If a weekly cadence isn't realistic, we'd rather set it at fortnightly and actually meet it.
Do you write with AI?
We use it the way you'd use a research assistant, and not as the writer. The specifics that make a piece worth reading, and worth citing, come from real project work: what we tried, what broke, what the numbers were. A model can't produce that because it wasn't there. It's also increasingly self-defeating, since generic AI-written marketing content is exactly what answer engines have learned to skip over when deciding who to quote. Everything published goes out under a named human who stands behind it.
I have an old email list I have not touched in a year. Can I still use it?
Yes, carefully. Emailing a cold list at full volume is the fastest way to land in spam folders permanently, because mailbox providers read the bounces and the lack of engagement as a signal you bought the list. The fix is a re-engagement sequence sent to the most recently active portion first, warming up gradually while the list is cleaned of dead addresses. Under Canada's anti-spam law you also need to be able to show how consent was obtained, so that gets checked before anything sends.
What counts as a good email open rate?
For most small business lists, 25 to 40 percent is healthy, though the number got less trustworthy after Apple's Mail Privacy Protection started pre-loading images and inflating opens. Click rate is the more honest metric, and enquiries generated is the only one that pays anything. We report all three, because an open rate on its own can look excellent while producing nothing.
How long before content starts bringing in traffic?
A new article typically takes two to four months to settle into its position, and the good ones keep climbing for a year. The pattern is slow and then sudden: very little for the first few months, then a compounding curve as the site accumulates topical depth and individual pieces start earning links. This is why abandoning a blog after four posts is so common and so wasteful. The cost was paid and the return was never collected.
Works well with