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September 4, 2026 · 6 min read
Your Clinic Website Can't Use Testimonials. Here's What Works Instead
Most Ontario health colleges prohibit testimonials in a practitioner's advertising, and a website is advertising. What the rule covers, and what to do instead.
Read articleSeptember 2, 2026 · 5 min read
Your HVAC Phone Only Rings When It's Cold
Search work takes weeks to land and a cold snap arrives in a morning. What an HVAC company should publish in the shoulder season, starting with the rebate page.
Read articleAugust 30, 2026 · 7 min read
What a Business Website Actually Costs in the GTA
The same five-page site is quoted at $1,200 and at $15,000 in the same city. What separates them, what the quote leaves out, and what to ask before signing.
Read articleAugust 29, 2026 · 7 min read
In Google's AI Mode, the Most-Cited Source Is Google
AI Mode became the default search experience in May. For a local question, the page it quotes is usually your Google profile rather than your website.
Read articleAugust 27, 2026 · 6 min read
If Your Filters Aren't URLs, Nobody Can Find Them
Filtering by brand, price or category usually changes the page without changing the address. That leaves one indexable page for every combination people search.
Read articleAugust 27, 2026 · 6 min read
Next.js or WordPress: The Comparison Nobody Runs Honestly
The feature tables compare the wrong things. What actually separates the two is the request path, the plugin surface, and who edits the site on a Tuesday.
Read articleAugust 27, 2026 · 6 min read
How to Redesign a Website Without Losing Your SEO Rankings
The traffic drop after a redesign is not Google punishing you for changing. It is four decisions made before launch, and all four are fixable in advance.
Read articleAugust 26, 2026 · 7 min read
Why Your Mississauga Business Doesn't Show Up in Toronto Searches
Distance is a local ranking factor and you cannot optimise it away. What a Mississauga address can and cannot win in Toronto, and the three fixes that backfire.
Read articleAugust 25, 2026 · 4 min read
Paying ChatGPT Does Not Make It Recommend You
The sponsored placement and the recommendation in the answer are different systems. Why buying one never buys the other, and the order to do them in.
Read articleAugust 25, 2026 · 5 min read
What Are ChatGPT Ads, and Should You Run One?
OpenAI now sells advertising inside ChatGPT. What the placement looks like, who sees it, how targeting works without keywords, and whether to test one.
Read articleAugust 16, 2026 · 8 min read
How AI Decides Which Local Business to Recommend
45% of consumers asked an AI for a local recommendation last year, up from 6%. What these systems can see, and what the thresholds people quote are worth.
Read articleAugust 16, 2026 · 8 min read
How to Actually Measure AI Search Traffic
GA4 added an AI Assistant channel and Search Console a generative AI report. Both still miss most of it. What each counts, and what to report instead.
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