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October 18, 2026 · 10 min read
How Much Should a Small Business Spend on Facebook and Instagram Ads?
Meta lets you start with a few dollars a day, but that's not the budget that gets results. How to work out yours from what a customer is worth, what GTA leads cost, and when to skip Meta.
Read articleOctober 18, 2026 · 9 min read
Is There a Grant for Your Small Business Website in Ontario? What's Actually Open in 2026
The $2,500 Digital Main Street grant and CDAP are both closed, and Ontario's new $5,000 retail grant excludes websites. What's actually open in 2026, and how to spot a grant scam.
Read articleOctober 16, 2026 · 7 min read
Velvéa: The Mississauga Gift Hamper Company We'd Send to Our Own Clients
Velvéa is a woman-owned gift hamper atelier in Mississauga. Why we think it's one of the most thoughtful basket shops in the GTA going into the holidays, and what we do to help it get found.
Read articleOctober 15, 2026 · 7 min read
Busy in January, Quiet in April: Maintenance Plans for HVAC Companies
Most HVAC companies are flat out in the first cold snap and paying idle technicians in the shoulder seasons. How a maintenance plan evens that out, what to put in it, how to sell it, and the Ontario and CASL rules that apply.
Read articleOctober 15, 2026 · 7 min read
The Homeowner Got Three Furnace Quotes and Yours Lost
Most lost furnace and AC quotes aren't lost on price. They're lost on speed, on a quote the homeowner can't compare, and on a sales visit that feels like the door-to-door pitch Ontario banned. What to fix, and the rules to know.
Read articleOctober 12, 2026 · 7 min read
Are HomeStars, Angi and Bark Leads Worth It? Work Out Your Cost Per Job First
The price of a lead doesn't tell you much. For painters, renovators and other trades, the number to look at is what each booked job costs you, including time spent quoting.
Read articleOctober 12, 2026 · 7 min read
Hit With Fake One-Star Reviews and a Demand for Money? What to Do Today
A burst of fake one-star Google reviews followed by a WhatsApp message offering to remove them for a fee is extortion. Don't pay it. This is how to report it and what to do while you wait.
Read articleOctober 12, 2026 · 7 min read
Missing Calls? Whether an AI Receptionist Is Worth It, and the Rules in Canada
For trades and law firms a missed call is often a lost job. Count yours first, then weigh up voicemail, text-back, answering services and AI receptionists, and the Canadian rules on recording and texting.
Read articleOctober 7, 2026 · 7 min read
Google Business Profile Suspended? How to Get It Back
A suspended profile is fixed by finding the actual violation, correcting it, and filing one appeal with documents that match. What to check, what to send, and what makes it worse.
Read articleOctober 7, 2026 · 7 min read
Your Web Developer Won't Hand Over Your Website. What You Can Actually Get Back
Your domain, hosting, site files and Google accounts each come back a different way, and one of them matters far more than the rest. What to check first, what to ask for, and when to escalate.
Read articleOctober 4, 2026 · 10 min read
How We Built Prism Potions: A Puzzle Game Shipped to Google Play and the App Store
The decisions behind Prism Potions, a colour-sort puzzle game we built for a client: web technology instead of Unity, provably solvable levels, fair monetization and an App Store rejection.
Read articleOctober 4, 2026 · 10 min read
How We Launched Velvéa: An Online Gift Shop With No Reviews and No History
What it took to open a brand-new gift basket store in the GTA: product pages that answer a gift buyer's four questions, a page for every delivery city, French done properly and nothing on the site that isn't true.
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